Kellogg's Releases 'Spirit Day' Cereal To Combat LGBTQ Bullying, Angry Internet Users Respond
Kellogg's recently partnered with gay-rights advocacy group GLAAD in an effort to combat bullying and raise awareness of LGBTQ issues, releasing a special-edition box in honor of Spirit Day. However, as Yahoo Lifestyle reports, some Twitter users are not pleased with the idea of a breakfast cereal being used as a tool to advocate LGBTQ acceptance.
You may have noticed the bright purple "All Together" boxes of Kellogg's cereal on your store shelves. The commemorative boxes bring together the manufacturer's most popular brands - Corn Flakes, Froot Loops, Frosted Flakes, Frosted Mini-Wheats, Raisin Bran, and Rice Krispies - in one box, with the label in different colors of the rainbow, referencing the symbol of the LGBTQ community.
In a statement, the Michigan company noted that bringing the cereals together is something of a metaphor for the idea of inclusiveness, which it is trying to celebrate with the limited-edition box.
"We all belong together. So for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal. It's a symbol of acceptance no matter how you look, where you're from or who you love. We believe that all people deserve an environment where they can be their best selves."
At Kellogg Company, we're ALL TOGETHER taking a stand against bullying, and we're proud to support #SpiritDay. Get your limited edition box of ALL TOGETHER cereal at https://t.co/EB0eb3Z5Ob pic.twitter.com/DrsuHvG9KE
- Kellogg Company (@KelloggCompany) October 17, 2019
The box is getting mixed reactions on Twitter, with several users coming out in favor of the campaign, and others harshly criticizing.
"You have no idea how much this means to so many people!" one user wrote.
"This cereal will probably drive any political nut bag crazy," a second commenter quipped.
This latter user's prediction seems to have come true, as several Twitter commenters were angry and taken aback at the promotion.
Thank you for helping me decide to buy the bagged cereal.
- Sifty Tribute Site. Leave a quarter. (@sutton_finn) October 17, 2019
????I'm disappointed in our favorite cereal brand. We will be choosing a new one. My elementary kid's cereal should not be a LGBT conversation starter. Done.
- Amy Hood (@AmyHood8611) October 18, 2019
Kellogg's Company has been proactive when it comes to LGBTQ issues. According to a 2018 blog post, the company received a perfect score (100 percent) for the eighth year in a row in 2018. The honor was given to them by the Corporate Equality Index (CEI), a national survey and report on corporate policies and practices related to LGBTQ workplace equality.
This is not the first time that a company's foray into social consciousness has been met with anger and hostility. As reported at the time, back in 2013 Cheerios ran a commercial featuring a mixed-race child with a black father and a white mother. So hostile was the reaction that the company disabled the comments on the YouTube video of the commercial.
Kellog Company has partnered with GLAAD to launch an " All Together" cereal to support GLAAD's anti-bullying and LGBTQ advocacy efforts. Kellog's says the cereal is a limited edition variety pack with six individual boxes included.
Kellogg's is selling its six-in-one cereal for one day only for #SpiritDay today, which is all about diversity and LGBTQ awareness. The cereal, called 'All Together' is only available in limited quantity. As of this writing,
The market study namely Global Breakfast Cereal Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023 shows a focused situation of key industry players combined with their market share, deals, and development
More News in Lifestyle
Get ready to feel like a kid again, folks: your favorite purple dinosaur is heading to the big screen. According to Variety, Mattel Films is teaming up with Get Out actor Daniel
Jennifer Garner has shared a video of her mammogram appointment to help raise awareness for breast cancer. The 47-year-old actress has a mammogram scan every October - which is breast cancer awareness
Consuming potato puree is as good as commercial carbohydrate gels in boosting the performance of trained athletes, according to a study which may help expand the flavour choices available among energy boosting food. The researchers,
more-lifestyle Updated: Oct 19, 2019 14:34 IST The study's aim was to expand and diversify race-fuelling options for athletes and offset flavour fatigue. (Unsplash) Consuming potato puree instead of commercial carbohydrate gel gives the same
The quest for beach bodies is in full swing as spring temperatures soar, and carbohydrate gels are being tucked into pockets of amateur athletes countryside. They're used to sustain blood glucose levels and improve performance, but
Lung health (Representational Image) Obesity comes with an array of health problems. From heart disease to mobility problem, and stroke, excess weight can put you at risk of life-threatening diseases. And now, lung disease